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Elyra Press kit
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Media kit

Elyra Press Kit

Everything you need to cover Elyra in an article, a video, or a post.

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  • Copy-ready descriptions.
  • Brand assets and screenshots.
  • Key facts and usable quotes.
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Short description (50 words)

Copy-ready text

Elyra is an iPhone fitness app that brings nutrition, training, HealthKit steps, Live Activity, hydration, supplements, community, and progress into one clear app. Designed and built solo by a sports enthusiast with no coding background, the app is free and available on the App Store.

Long description (200 words)

Copy-ready text

Elyra is a fitness app for iPhone designed for people who want a clearer way to follow their routine. It brings together the tools often split across several apps: calorie and macro tracking, food search, workout planning, training history, Live Activity rest timers, HealthKit steps, hydration, supplements, community, and progress tracking. The goal is not to overload users with dashboards, but to keep the right information readable and quick to use every day. Elyra was designed and built by Ethan Labouly, a solo founder and sports enthusiast who started without a coding background. The product grew from a simple problem: he wanted one fitness app that brought everything together without feeling messy or generic. The app is free on the App Store, and V1.1 adds a public community feed, step tracking, Live Activity rest timers, improved food search, bug fixes, and optimizations.

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Key facts

  • App Store launch: April 30, 2026
  • Platform: iOS only (iPhone, iPad)
  • Category: Health & Fitness
  • Current price: Free
  • V1.1 available: June 4, 2026 (Live Activity, HealthKit steps, community feed, improved food search)
  • Target audience: French fitness and bodybuilding users
  • Founder: Ethan Labouly, 20
  • Tech stack: Expo/React Native + Firebase

Press contact

For press requests, interviews, tests, or additional assets, contact Elyra directly.

Email support.elyra@gmail.com Instagram @elyra_app TikTok @elyra.app
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Usable quotes

“I wanted an app that brings everything together without drowning me in numbers. Since it did not exist, I built it myself.”
“The goal was never to make the most complete app. The goal was to make the one people actually use, for a long time.”
“Elyra is built around clarity: the right information, in the right place, without turning fitness tracking into another chore.”
Elyra

Fitness app for iPhone. Nutrition, training, community, supplements, and progress in one clear experience.

Behind the scenes Privacy Terms Support Press Delete account
support.elyra@gmail.com Last updated: June 4, 2026
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